More Video Press Releases

For examples of Video press releases that I think work, take a look at those done by PR & Marketing company OuterJoin:

http://www.brightcove.tv/title.jsp?title=1422261322&channel=1305177698
http://www.brightcove.tv/title.jsp?title=1423435718&channel=1305177698

After speaking with Brian Warren from OuterJoin about them, I understand that they are very well received by clients and "augment traditional text based press releases with something visually pleasing and informational".

I think they have a nice and useful service going there and something others would do well to emulate.
(hint: or just hire Outerjoin)