Marketing & Product

There's a fantastic presentation from Paul Isakson on the future of Advertising, Brands, etc.
http://www.slideshare.net/paulisakson/whats-next-in-marketing-advertising-318143

He tackles the issues of product, communication and marketing, but frankly puts forward the idea that those who are not engaging.... "are screwed"

Content is the new currency and Engagement is the new Marketing... discuss.