A recent video clip posting from web consultant and fellow Linked In Business Strategist Lars Hilse usefully explains how companies can optimise their business reputation:
He's made some very important points about how modern social media methods (e.g. blogs) allow a disgruntled customer to tell not just 3 friends but 3000 people (highlighted in Pete Blackshaw's new Book) . He has also put forward a few comments on how to address this.
What I'm also glad to see if his use of portable video content for blogging. This paints a rich picture in a matter of minutes and gets a lot of information across. Great work so far Lars, lets hope we see some more of these.
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