Corporate Blogs are becomming just another way for companies to communicate with their audience / users / consumers / customers / etc. However they also come with some particular benefits and risks which I have covered in a recent training presentation / guide.
Its also clear that: being transparent, having clear objectives and keeping up the committment to blog is also something that some companies find harder than others. (e.g why is it that the Carphone Warehouse CEO no longer blogs, but the CEO of Waitrose does?)
In 2006 a Porter Novelli & Cymphony research paper found that 80% of those companies surveyed believed blogs will be more important in 5 years time.
So have we now reached the right time for corporate blogs to come of age?
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