Brands & Social Media

I thought it useful to point out some examples of brands that have been successfully using social media last year. So I started looking at specific examples and came up with a few, such as:

• Cartier's MySpace Site
  http://www.myspace.com/lovebycartier
• McKinsey Quarterly on Twitter
  http://twitter.com/McKQuarterly

Then, after further investigation, I found out that other people have done this already, such as:

• Peter Kim:
  http://www.beingpeterkim.com/2008/09/ive-been-thinki.html
  Immediate Future:
  http://www.immediatefuture.co.uk/the-top-100-brands-in-social-media/

So it seems that Brands have truly woken up about social media. But whilst some of them made the jump, a lot of brands have so-far yet to crack it. Zachary Rodgers, from digital marketing site ClickZ.com says:

But these breakaway hits are by and large exceptions to the rule. And the rule is this: Marketers can't easily build awareness on social media sites -- not yet anyway.

Perhaps 2009 could be the year this rule gets broken?