TV is getting more and more aware that Internet advertising is eating its lunch (Online Marketing spend is now second behind TV and now ahead of Newspaper, Radio and other main-stream media).
But you can't help but feel that recent TV adverts such as those done by T-Mobile or Cadbury's (see below) have been done as-much for their online viral capacity as for their immediate viewing impact.
Barclaycard have now gone one step further and set up a competiton for people to create their own advert, based upon the very popular (and memorable) 'waterslide' campaign.
Rather than YouTube being a Parasite, could it be that TV adverts developed for an online / multi-channel audience are the saviour of the commercial TV networks?
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