How much Google knows about you

In a lot of ways you've got to admire Google. They're a clever bunch of people who delivered a simple search engine that took pay per click advertising to the next level.

But they're so much more than just a search engine now, they are a personalised portal, an application provider, a map & street guide and so much more.

Just think...

• It knows what you look for (Google [personalised] search)
• It knows who you are (Google Profiles)
• It knows what you write (Google docs)
• It knows what you buy (Google Checkout)
• It now knows where you are (with Google Latitude if you have an Android mobile phone)

What's next?