The other week I posted about Google and what it now knows about. At the end of this posting I signed off with the comment "What's next?".
Little did I know that Google, as well as knowing what you've done, it now has a pretty good idea what you're going to do. Yes, that's right, using its extensive index of what it knows already, Google can have a pretty good guess at what's going to be searched for.
So how does this help the company online marketer? Well, by predicting search trends, it gives you a pretty good idea what budget to set aside for paid search terms on errr.... Google Pay per Click.
Dammit, I should have seen it coming!
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