Thursday, July 8, 2010

The biggest misconception about social media

The primary misconception about social media is that its all about the technology. In my opinion this is wrong, technology is merely the enabler.

Sure, without technology collaboration on the scale we have seen online would not be possible. But it really is about humans coming together in new, interesting and exciting ways – doing and finding things that they have not done previously with a global way to create and collaborate.