In my post recently, I
blogged about the intersection of Social Media and Search Engine Optimisation. This is a place I called the "PR digital sweet spot" and it’s the place where the modern PR practitioner needs to work and think.
As I've previously explained, there are
a number of digital tools available to the modern PR agency. The more I talk with clients and prospects, more I believe that the two essential tools of the modern PR trade are
Social Media and Search Engine Optimisation.
However it is the combination of these two that creates an extremely potent mix that has a two-fold benefit...
- Search Engines are the place where people look for instant answers, or at least for clues to to the questions they have.
- Social Media is the online place where they engage with their friends, colleagues and confidants
And what's more.... both rely on the skills that PR people have built up through their careers.... the ability to listen to a conversation and the ability to create great original content. Its just a shame that so many PR practitioners still pay lip-service to both.
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