Thursday, July 13, 2017

Pay Your Amazon Marketing Costs With Your Amazon Revenue

It is now possible to automate your Amazon Marketing Services payment in a new way... with your own Amazon revenue.

Amazon offers those customers who advertise on their global eCommerce platform the ability to deduct their marketing costs from the payment that Amazon makes back to them.

Yes, this can be a double edged sword... in that you don't need to separately fund your AMS spend, but it is also a lot easier to spend money on marketing in Amazon.

Monday, June 19, 2017

User Maps - a better tool to help you build better products

Personas, customer journey maps and other such tools are useful... but how do they really help you build a better product or service?

In this video user research expert Laura Klein demonstrates a tool called a User Map to help product owners answer important questions they need to answer about their customers.

Monday, April 3, 2017

Is IT using the wrong names?

It must be hard for those following the IT Industry as it grows and errrr.... develops.
Recruitment agents, journalists, senior managers, HR / Talent people, etc. They must all think we make up terms just to baffle them.

Let's take a few:

A technology for automatically deploying servers to an environment.
Not a doll or a Thunderbird pilot.

A continuous deployment devops tool for groups.
Not a Sweedish muppet (see above) or a cleaver wielding ego maniac who now sells stock cubes.

An approach to software development where which pieces of code are packaged in a standardized way for subsequent reuse.
Not a metal box you see by the docks.

However.... perhaps us technologists make life more difficult for ourselves and should actually give things new names, rather than appropriating terms from outside the industry?

Friday, February 17, 2017

Android & iOS Have 99.6% Of All Smartphone Sales

Figures published this week from Gartner show that in the last quarter of 2016 the two major smartphone operating systems of Apple's iOS and Google's Android made up 99.6% of all global smartphone sales.

Android shipped 352,669.9 units, making that 81.7% of the market
iOS shipped 77,038.9 units, making that 17.9% of the market

Yup, that's correct. The remaining operating systems, which include Windows, Blackberry and others made up just 0.4% of all smartphone sales in the last 3 months of 2016.

Thursday, February 16, 2017

Digital First Doesn't Mean Digital Only

You still read lots of blogs and white papers on the Internet that cite the typical "Digital first" mantra or equivalent phrases such as "Drive all our customers to self-serve", "Provide everything online by default", etc.
And personally I've helped to either put companies online, transform their business models to the always-on world or improve their digital proposition.

But through all of this we really need to occasionally take a step back and consider those prospects or existing customers who are:

- Not able to get access online
E.g. because their internet service is not working or even not good enough

- Not able to fully use the service
E.g. for those who have accessibility needs beyond those met by WCAG compliance (or at least beyond the basic compliance level that is typically aimed for by most websites)

- Not their preference or natural choice
E.g. those who have never used online technologies or feel confused and even frightened by the concept of using something as simple as a browser interface

So when transforming the user experience and building other interactions whilst sitting in your 'cross-functional' agile teams of user experience, product managers, designers, developers, testers and content specialists... take a moment to consider those who are not digitally enabled and how they might get on. 

Monday, January 16, 2017

More payment options could improve eCommerce conversions

According to a recent survey by PayPal, the average consumer in the UK has abandoned a purchase twice in the last month because they couldn’t pay the way they wanted to.

When businesses introduced a new payment type, a quarter saw an increase in sales.