Two of the bullet points in a recent Branding Strategy Insider posting have led me to pontificate this further:
- To be truly successful, a brand must be based upon the enlightened vision of a strong leader and a relentless employee passion to better meet the needs of the customer.
- Don’t forget to hire, train, motivate and compensate front line employees to deliver the brand’s essence, promise and personality.
And Jeremiah Owyang also mentions this in one of his recent postings about Social Media:
- Training and entrusting employees to build real relationships using these tools