A culture of Influence

With everyone becoming their own publisher, its in so many people's interest these day to influnce others.

As mentioned in John Furrier's recent post

As more bloggers enter the scene there is a hunger for attention. At first
attention was based upon how good you were or how good a blogger’s content
was. Now the hunger for attention can hurt influence.

As Joshua Porter says. "It may then be better to think of social media tools as amplifying customer opinion rather than improving it".

Its an interesting thought... and you can't help wondering we aren't just increasing the volume... rather than improving the tone?