Tuesday, April 1, 2008

Portable content - more considerations

Although I've previously covered making your company content and assets portable, based on recent feedback, I thought I'd provide some additional information about how to do this.

1. Put your corporate videos up on YouTube
This allows you to still embed the video clips you want into your own site, saves you expensive bandwidth and instantly makes your company video available to a new selection of people. Caveat: All YouTube users will be able to comment on your video, so be prepared to engage in any accompanying dialogue your video creates

2. Put your company photos up on Flickr (Note: Other photo sharing sites are available)
Aside from the potential bandwidth-saving achieved from delivering high quality images to your users from an alternative host, there are other benefits to placing any company photos on one the popular image sharing websites:

  • These sites provide easy integration with other Web2.0 sites (e.g. Blogging tools, etc.)
  • By using proper descriptions and tagging your photos, you make your official photos easier to be searched for and used
  • Links from your photos and profile back to your company website could improve your Search Engine Optimisation efforts

Caveat: Users to these sites, like video sites, will be able to comment on your content. Expect the level of conversation you need to participate in to increase.

3. Extend your audio coverage
Assuming you already provide downloadable audio files such as interviews on your site (hopefully in the ubiquitous MP3 format) then you can easily raise your content's profile further.

  • Add an RSS feed and allow subscription via podcasting software
  • Syndicate your podcasts via a large/popular podcasting syndication network

Caveat: This whole subject can by quite complex, so it is probably best that I cover this topic in more detail subsequently.

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