Budget airlines have falling online reputations

It comes as no real suprise to read that the budget airlines of Easyjet and Ryanair have declining reputations online, given PR own-goals such as ranting on blog that dare criticise their booking process.

The bi-annual Kaizo Advocacy Index (KAI), which is designed to provide a view on leading brands' online reputation and recommendations have the following recent report:

Kaizo Advocacy Index Winter 2009

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For how long can some companies in the commoditised markets such as air travel continue to have arrogance?