Building client understanding of SEO services – part 2

In my earlier posting on this subject I covered why the lack of information about how Google actually uses its Page Rank algorithm makes it difficult to tell a client expressly how much SEO work is required.

But this is not the only factor in why it is so very hard to quantify what’s needed to improve a sites search engine visibility. There are bunch of other factors that can affect the amount of time and effort required.

For example:

1. Lack of clarity of the exact search requirements (Dear Client, exactly what keywords are you looking to target and why?)
2. The target site is badly coded
3. The target site has little or no relevant content
4. The subject material of the site is operating in an incredibly competitive online market (potentially with each competitive site using their own set of SEO consultants to promote it)
5. The time and effort required to inform / educate / chase a client

As you can see, there are so many variables.. but still some less-than-professional companies still offer a 'boxed' £100 solution to SEO. I'll leave you to decide if you think this is a good approach.