Using a Press Release to get the message across

Yes, I have used a good old fashioned Press Release to announce that we had recently won some work:
http://www.24-7pressrelease.com/press-release/ideal-interface-extends-fmwfastenerscom-account-401888.php

I'm still trying to find out the entire value generated by spending this $89 - but already the story has been picked up by different online news sources, including:

NBC:
http://www.nbcrightnow.com/story/28145423/ideal-interface-extends-fmwfastenerscom-account

ABC:
http://www.13abc.com/story/28145423/ideal-interface-extends-fmwfastenerscom-account

and a bunch of other sites