Tuesday, November 15, 2016

Why Include WWW When Marketing Your URL?

I've seen a bunch of recent criticism (on Linkedin actually) for a company that used "www" at the beginning of their URL in some of their marketing material. Although there was a bunch of other issues with the advert shown.... in my opinion the use of "www" in the web address didn't even warrant a mention, let alone an outburst of ridicule. But apparently this was a major modern digital marketing faux pas.

So does adding the prefix, short of World Wide Web, really look dated or unprofessional?

I don't think so.

Whilst technically you can have either (with or without the "www" sub-domain) I don't think it makes a bit of difference whether you show it or not.


For Search Engine Optimisation benefit, make sure your site is available on just one of the two URLs ("www" and "non-www") and not both at the same time... by redirecting all traffic to the main one

You can obviously decide not to show the "www" in your adverts if you want to make better use of space (again, make sure you have the correct URL redirection in-place)

Fake News on Facebook

It seems that Facebook is in denial about the amount of fake news that now propagates across the popular social media platform.

So whilst the general user (you and I) find some mirth in reading hilarious and sometime almost truthful articles... Facebook claims these false news sites are not an issue.
Thereby admitting that they actually are!

Note: Fake news isn't a new thing. In the UK newspapers have been publishing knowingly a
nd blatant fake news items for decades. And some have even made its very creation a business. 
I'm now off to look at the supermoon to see if I can find that World War II bomber the Daily Sport once told me had landed there.

Tuesday, November 8, 2016

The Social Media Maturity Matrix 2016

A path to the comprehensive and effective organisational use of Social Media - Updated from 2012 to 2016

Saturday, November 5, 2016

How inappropriate are your emails?

Just how inappropriate can an email marketing campaign be?
Here's one for Village Hotels I have just received, that in my opinion crosses over the line of decency.
What do you think?

Thursday, November 3, 2016

Digital Strategy For Dummies

Ever get that sinking feeling you're not hitting the spot with your digital strategy?
Have you looked through slide after slide of PowerPoint presentations only to think "Mmmmmm...... It all makes sense from a multi-channel engagement perspective... But I'm sure there's something I've missed".
Or do you lie awake half the night worrying that the ROI model for your client's latest online business case doesn't quite line up with their commercial plans or board expectations?
Perhaps it's because there's no single framework for a comprehensive digital strategy. And there's no 'one size fits all' model when looking to transform processes and engagement via a new Digital self-service platform.
In short....Wouldn't it be good if there really was a "Digital Strategy for Dummies" guide?