Wednesday, October 4, 2017

Concensus Is Not Insight

Every organisation has to make big decisions. Whether it be to issue a dividend of a specific value to shareholders, to hand out a brief for a marketing campaign, to invest a given amount in a project or to release a product at a set time.... they all have to make some decisions at some point.

But how does your's make decisions? Are the most important ones generally made by a few people (mainly still men) in a closed room? Do they have all the available data to hand or do they come to conclusions based upon what the others say?






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