Enough!
The next person I hear who states that "we are using online as just another retail / communications channel" or something similar is:
1. either getting a piece of my mind
or
2. a clip around the ear
You don't "just do digital" by bolting it onto your tired and outdated business processes that your company probably inherited from the 1950s.
Yes digital is set of technology driven business changes that you either implement or you more than likely fall behind. But just hiring a decent technology team to add something to your current ways of working just isn't going to cut it!
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